SEO(Search Engine Optimization)
An SEO specialist is responsible for optimizing a website for search engines with the ultimate goal of improving its rankings in the search engine results pages (SERPS).
Search engine optimization (SEO) is the process of increasing the visibility of a website in search engines and get more organic traffic and an SEO specialist is someone who has the necessary skills to make this happen.
An SEO specialist is sometimes known as SEO expert, SEO professional, SEO Marketing specialist or SEO consultant.
You don’t need to go through a formal education and get a university degree to become an SEO specialist, as we’ll see below, there are many online courses and resources you can follow to build the necessary skills.
SEO for new websites
White label SEO
Be on google first page like us
Since the start of SEO, providing a simple answer to the question ‘how much does SEO cost?’ has been tricky. While the mechanics and toolkit for SEO are fairly similar for most projects, there are a huge amount of variables to take into account when building a strategy and budget. It’s often difficult to judge to true cost and potential ROI of an SEO project at its start.
Understanding the Many, Many Variables
First off you have to understand the marketplace dynamics which affect SEO success and pricing. How competitive is your industry? How competitive are the areas you serve?
For example, an SEO website tune-up for a chiropractor in a small suburban town might shoot the site to the top of local rankings, while the same tune-up for an identical practice in a major metropolis might only improve rankings slightly.
Furthermore, the value of improving rankings can vary dramatically from business to business and the amount of available traffic in a particular market. For some local businesses, being on the first page of Google results leads to a dramatic increase in leads and revenue while others only a marginal difference.
Next comes considering the starting position of a business’ complete digital presence. How large is the website? Is the site structure well for SEO? How much keyword-rich content does the site hold? How many technical SEO issues does the site have? How many links and referring domains are pointing to the website? Is the business listed accurately on local listing sites? The list goes on.
For example, it is not uncommon for an outdated and slow website to rank higher than a technically-perfect newer website because the older site has a robust and hard-earned back-link profile. No site’s SEO is perfect. The entirety of the digital presence has to be taken into account and then you can develop a strategy that addresses important weaknesses.